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Announcements in the public interest (API) has spearheaded government publicity campaign in the past. Different strategies and means have been adopted at various stages of publicity. Government endeavors to keep AIDS on the public agenda by maintaining regular media presence in the form of press conferences and interviews. This is in addition to government publicity campaigns and public education efforts by individual community groups. The aim is to invite the public to address AIDS as an issue of concern. Since 1987, TV APIs on AIDS were produced to arouse the public awareness in order to publicize information including routes of HIV transmission, common misconceptions, preventive measures on HIV infection, promotion of acceptance of the HIV infected, and other related matters. Series of TV API on AIDS, Hong Kong |